Welcome to Something in the Air
|Multiaire Inc
"Promised you I'll behave if you let me try again." - SZA
Apple Music recently informed us that we played Love Me For Me by SZA 103 times in 2025. To Apple, and maybe even to SZA if she ever checked (we could only wish), that probably just meant we REALLY loved the song. And still we do, it plays on the regular in this office.
But to the Multi team, it became something more. That one lyric, “Promised you I’ll behave if you let me try again,” quietly turned into a mantra. A little dramatic, maybe. But also perfect.
Click the speaker to unmute, and listen while you read.
Building from scratch invites mistakes. It requires starting over, making hard pivots, breaking things, and asking for forgiveness later. Most of all, it demands the courage to keep trying.
Sooooo… on top of everything else we are building, we created Something in the Air.
Not just a blog. Think of it as a guide for Multipurpose People building ambitious lives from scratch. For those creating dual, joyful, and productive lives that actually make sense.
Together, we will explore new interests, reconnect with purpose, and experiment with ways to stay grounded, consistent, and inspired. Productivity, of course. But also music, fashion, art, identity, and joy.
That is the air we live in. We might as well make it intentional and fun.
Welcome to Something in the Air.